Finance · Banking

Banking intelligence & risk management

Unified customer intelligence, AI-powered credit risk, fraud detection and lending optimisation for modern banking operations.

{ Use case 01 }

Customer 360 & Relationship Intelligence

Unified customer profiles with household mapping, CLV prediction, churn detection, and next-best-action for banking.

PriorityP0 — Immediate ROI
Time to value4-6 weeks
FunctionSales & Relationship Management
01

The business problem

Banks maintain customer data across multiple disconnected systems — Core Banking, Salesforce FSC, Loan systems, and AML. This fragmentation creates:

  1. 01

    No single view

    Relationship managers cannot see a customer's full portfolio (deposits + loans + cards + investments + advisory history) in one place

  2. 02

    Household blindness

    Linked family members, joint accounts, and corporate-individual relationships are not mapped, leading to fragmented servicing

  3. 03

    Silent attrition

    High-net-worth customers reduce balances and shift products to competitors over months without triggering any alert

  4. 04

    Missed cross-sell

    Customers with large savings but no investment relationship are never flagged despite high conversion propensity

  5. 05

    Inconsistent servicing

    Different channels (branch, digital, call center) operate on different data, creating contradictory experiences

02

Platform capabilities

Aisha RahmanUnified record · 1 of 1
Resolved
CBS Customer MasterSalesforce AccountCBSLoan Origination
Total Relationship Va…Grow top 20%
Product Penetration> 3.5 products
Churn Rate (HNW)< 5%
01

Unified Customer Profile

Single golden record combining Core Banking (accounts, balances, transactions), Salesforce FSC (interactions, pipeline, advisor notes), Loan Origination (borrowing history, repayment behavior), and AML (risk flags, KYC status).

Primary SpouseJoint accountBusiness ownerDependant Household · 5 members
02

Household & Relationship Mapping

Automatically discover and map household relationships (spouse, children, parents), corporate affiliations, and beneficial ownership structures. Calculate household-level AUM and total relationship value.

Customer Lifetime Value (CLV) PredictionActualPredicted
TodayTotal Relationship Va…: Grow top 20%
03

Customer Lifetime Value (CLV) Prediction

ML model predicting 3-year forward revenue per customer based on product holding trajectory, balance trends, transaction patterns, and life-stage indicators.

Live alerts3 open
Critical
HNW Churn RiskTRV > $500K with churn probability > 0.65
High
Balance ErosionBalance declines >25% in 60 days
High
KYC ExpiryKYC documents expire within 30 days
04

Churn Prediction & Early Warning

Detect early signals of customer attrition: declining balances, reduced transaction frequency, competitive product inquiries, and negative sentiment from service interactions.

Recommended next actionsRanked by impact
Assign senior RM
Notify RM
Push re-KYC task to Salesforce
05

Next-Best-Action Engine

Context-aware recommendations for each customer interaction: product offers, service recovery actions, relationship deepening suggestions, and compliance requirements.

03

Intelligence fabric

Source systems mapped into the NexusAI ontology, reasoned over, and turned into the KPIs your teams track.

Source systems
Customer / CIFCBS Customer Master + Salesforce Account
Accounts & BalancesCBS + Loan Origination
Transaction HistoryCBS Ledger
Interactions & AdvisorySalesforce FSC Activities
Risk & ComplianceAML System + CBS

Finance intelligence core

NexusAI ontology · reasoning · agents

Entity ResolutionHousehold DiscoveryProfile AssemblyCLV ModelingChurn ScoringNext-Best-Action
Outputs & signals
Total Relationship ValueGrow top 20%
Product Penetration> 3.5 products
Churn Rate (HNW)< 5%
CLV AccuracyR² > 0.75
Ontology entitySource systemKey fields
Customer / CIFCBS Customer Master + Salesforce AccountCIF Number, Name, DOB, Segment, KYC Status
Accounts & BalancesCBS + Loan OriginationAccount Type, Balance, Currency, Status, Interest Rate
Transaction HistoryCBS LedgerDate, Amount, Type, Channel, Counterparty, Category
Interactions & AdvisorySalesforce FSC ActivitiesDate, Channel, Type, Advisor, Notes, Outcome
Risk & ComplianceAML System + CBSKYC Status, Risk Rating, AML Alerts, PEP Flag
04

AI workflow

  1. 01Entity Resolution

    Match customer identity across CBS CIF, Salesforce Account, LOS Borrower, and AML subject into a single golden record using probabilistic matching

  2. 02Household Discovery

    Graph-based analysis of joint accounts, shared addresses, common beneficiaries, and Salesforce relationship groups to build household structures

  3. 03Profile Assembly

    Aggregate all product holdings, balances, transaction patterns, interaction history, loan performance, and risk flags into a unified profile

  4. 04CLV Modeling

    Gradient-boosted model trained on historical customer revenue trajectories with features including product depth, balance trend, and tenure

  5. 05Churn Scoring

    Survival analysis model identifying customers with elevated exit probability in the next 90 days using balance velocity and competitive signals

  6. 06Next-Best-Action

    Contextual recommendation engine combining CLV, product holding gaps, life-stage triggers, and compliance requirements

Output

Customer 360 dashboard for relationship managers; churn alerts pushed to Salesforce; NBA recommendations surfaced in branch/call center systems.

05

KPIs & targets

KPI 01Higher is better
Grow top20%

Total Relationship Value

Sum of all product balances + off-balance-sheet AUM

KPI 02Higher is better
>3.5products

Product Penetration

Avg active product categories per customer

KPI 03Lower is better
<5%

Churn Rate (HNW)

Annual attrition rate for high-net-worth segment

KPI 04Higher is better
R²>0.75

CLV Accuracy

Predicted vs. actual 12-month revenue correlation

KPI 05Higher is better
>18%

NBA Conversion Rate

% of recommendations resulting in product sale

KPI 06Higher is better
>80%

Household Coverage

% of customers linked to a household group

06

Alert rules

MonitoringAlert rules · evaluated continuously
Critical
HNW Churn Risk

TRV > $500K with churn probability > 0.65

ActionAssign senior RM; retention campaign within 48hrs
High
Balance Erosion

Balance declines >25% in 60 days

ActionNotify RM; schedule outreach call
High
KYC Expiry

KYC documents expire within 30 days

ActionPush re-KYC task to Salesforce
Medium
Cross-sell Opportunity

High-CLV customer with deposit but no investment

ActionSurface recommendation in next interaction
Info
Household Event

New account in existing household

ActionTrigger household review
07

ROI model

HNW Customer Churn
8% / year
5% / year
37% reduction → $12M AUM retained
Product Penetration
2.8 products
3.6 products
29% increase → $3.2M fee income
NBA Conversion Rate
8%
18%
125% improvement in campaign effectiveness
RM Productivity
45 min prep
10 min prep
78% time savings → more client-facing time
Household Identification
35% mapped
82% mapped
Unlocked household-level pricing
Estimated annual ROI$8M – $18M

Annually from retained AUM, increased product penetration, and RM productivity — across a mid-size bank with $5B in customer assets under management.

08

Implementation notes

  1. 01

    Customer entity resolution across CBS and Salesforce FSC is the critical foundation; expect 85-92% auto-match rates with manual review for remaining ambiguous records

  2. 02

    Household discovery requires joint account data and shared address/phone analysis; accuracy improves with Salesforce relationship group data

  3. 03

    CLV model needs minimum 24 months of product and balance history for training

  4. 04

    Next-best-action engine should integrate with the bank's existing campaign management platform to avoid duplicate outreach

  5. 05

    AML risk flags must be surfaced in the profile but access-controlled to authorized users only

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